diff --git a/Makefile b/Makefile
index 5ab2d747..8868750e 100644
--- a/Makefile
+++ b/Makefile
@@ -3,7 +3,7 @@
 # To re-generate a bundle for another specific version without changing the standard setup, you can:
 # - use the VERSION as arg of the bundle target (e.g make bundle VERSION=0.0.2)
 # - use environment variables to overwrite this value (e.g export VERSION=0.0.2)
-VERSION ?= 0.0.7
+VERSION ?= 0.1.0
 
 # CHANNELS define the bundle channels used in the bundle.
 # Add a new line here if you would like to change its default config. (E.g CHANNELS = "preview,fast,stable")
@@ -36,7 +36,7 @@ IMAGE_TAG_BASE ?= quay.io/ecosystem-appeng/dbaas-operator
 BUNDLE_IMG ?= $(IMAGE_TAG_BASE)-bundle:v$(VERSION)
 
 # Image URL to use all building/pushing image targets
-IMG ?= $(IMAGE_TAG_BASE):latest
+IMG ?= $(IMAGE_TAG_BASE):v$(VERSION)
 # Produce CRDs that work back to Kubernetes 1.11 (no version conversion)
 CRD_OPTIONS ?= "crd:trivialVersions=true,preserveUnknownFields=false"
 
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index c80715b8..b9ffca7a 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -13,4 +13,4 @@ kind: Kustomization
 images:
 - name: controller
   newName: quay.io/ecosystem-appeng/dbaas-operator
-  newTag: latest
+  newTag: v0.1.0