diff --git a/templates/about.html b/templates/about.html
index c93c086..b920a21 100644
--- a/templates/about.html
+++ b/templates/about.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}about — laniakea books{% endblock title %}
+{% block title %}About — Laniakea Books{% endblock title %}
 
 {% block content %}
 <main>
diff --git a/templates/blog-page.html b/templates/blog-page.html
index 21dc60e..1548339 100644
--- a/templates/blog-page.html
+++ b/templates/blog-page.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}{{ page.title }} — laniakea books{% endblock title %}
+{% block title %}{{ page.title }} — Laniakea Books{% endblock title %}
 
 {% block content %}
 <main class="blog">
diff --git a/templates/blog-section.html b/templates/blog-section.html
index 3133bac..0036f5b 100644
--- a/templates/blog-section.html
+++ b/templates/blog-section.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}blog — laniakea books{% endblock title %}
+{% block title %}Blog — Laniakea Books{% endblock title %}
 
 {% block content %}
 <main class="blog">
diff --git a/templates/book-page.html b/templates/book-page.html
index b12e590..0ed54b4 100644
--- a/templates/book-page.html
+++ b/templates/book-page.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}{{ page.title }} — laniakea books{% endblock title %}
+{% block title %}{{ page.title }} — Laniakea Books{% endblock title %}
 
 {% block metadescription %}a book of the public domain - laniakea books{% endblock metadescription %}
 
diff --git a/templates/book-section.html b/templates/book-section.html
index ca72d3b..43bbd22 100644
--- a/templates/book-section.html
+++ b/templates/book-section.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}books — laniakea books{% endblock title %}
+{% block title %}Books — Laniakea Books{% endblock title %}
 
 {% block content %}
 <main class="books">
diff --git a/templates/handbook.html b/templates/handbook.html
index 3fc3bb8..d634b41 100644
--- a/templates/handbook.html
+++ b/templates/handbook.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}handbook - laniakea books{% endblock title %}
+{% block title %}Handbook - Laniakea Books{% endblock title %}
 
 {% block content %}
 <main>
diff --git a/templates/how-it-works.html b/templates/how-it-works.html
index d50a235..55dd487 100644
--- a/templates/how-it-works.html
+++ b/templates/how-it-works.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}how it works — laniakea books{% endblock title %}
+{% block title %}How it works — laniakea books{% endblock title %}
 
 {% block content %}
 <main>
diff --git a/templates/index.html b/templates/index.html
index 1feece1..8f9eec8 100644
--- a/templates/index.html
+++ b/templates/index.html
@@ -5,7 +5,7 @@
         <meta name="description" content="{% block metadescription %}We help independent authors turn their words into public domain books.{% endblock metadescription %}">
         <meta name="viewport" content="width=device-width, initial-scale=1">
 
-        <title>{% block title %}laniakea books{% endblock title %}</title>
+        <title>{% block title %}Laniakea Books — Public Domain Publishing House{% endblock title %}</title>
 
         <link rel="stylesheet" href="/general.css">
         <link rel="alternate" type="application/rss+xml" title="RSS" href="{{ get_url(path="rss.xml", trailing_slash=false) }}">
diff --git a/templates/lets-chat.html b/templates/lets-chat.html
index 758b209..d57bc8f 100644
--- a/templates/lets-chat.html
+++ b/templates/lets-chat.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}let’s chat — laniakea books{% endblock title %}
+{% block title %}Let’s chat — Laniakea Books{% endblock title %}
 
 {% block content %}
 <main>
diff --git a/templates/open.html b/templates/open.html
index 5d73acf..ed3cb14 100644
--- a/templates/open.html
+++ b/templates/open.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}transparency — laniakea books{% endblock title %}
+{% block title %}Transparency — Laniakea Books{% endblock title %}
 
 {% block content %}
 <main>
diff --git a/templates/philosophy.html b/templates/philosophy.html
index 35bfcc1..138ff0a 100644
--- a/templates/philosophy.html
+++ b/templates/philosophy.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}philosophy — laniakea books{% endblock title %}
+{% block title %}Philosophy — Laniakea Books{% endblock title %}
 
 {% block content %}
 <main>
diff --git a/templates/pricing.html b/templates/pricing.html
index d9ef648..a73a2d2 100644
--- a/templates/pricing.html
+++ b/templates/pricing.html
@@ -1,6 +1,6 @@
 {% extends 'index.html' %}
 
-{% block title %}pricing — laniakea books{% endblock title %}
+{% block title %}Pricing — Laniakea Books{% endblock title %}
 
 {% block content %}
 <main>