diff --git a/app/services/notifications_youtube_video.py b/app/services/notifications_youtube_video.py
index 73d1904..8a16ae2 100644
--- a/app/services/notifications_youtube_video.py
+++ b/app/services/notifications_youtube_video.py
@@ -1,3 +1,4 @@
+import random
 from typing import Any, Dict
 
 import discord
@@ -7,6 +8,7 @@
 from app.constants import LogTypes as logconstants
 from app.data.notifications_youtube_video import (
     count_youtube_video_subscription_by_guilds,
+    find_guilds_by_youtuber,
 )
 from app.services import cache
 from app.services.moderations import (
@@ -25,6 +27,80 @@ async def manager(interaction: discord.Interaction, guild_id: str):
         interaction, constants.NOTIFICATIONS_YOUTUBE_VIDEO_KEY, cogs
     )
 
+def send_youtube_video_notification(video_id: str, channel_id: str) -> None:
+    youtuber_info = bot.youtube.get_channel_info(channel_id)
+    video_info = bot.youtube.get_video_info(video_id)
+    youtuber_user = youtuber_info.get("customUrl").replace("@", "")
+
+    guilds_data = find_guilds_by_youtuber(youtuber_user)
+
+    logger.info(
+        f"Starting to send notifications for youtube video: **{youtuber_user}**",
+        log_type=logconstants.COMMAND_INFO_TYPE,
+    )
+
+    count = 0
+    for guild_data in guilds_data:
+        guild = bot.get_guild(int(guild_data.get("guild_id")))
+
+        notifications = guild_data.get("notifications").get("values")
+        for notification in notifications:
+            youtuber = notification.get("youtuber").get("value")
+            if youtuber != youtuber_user:
+                continue
+
+            message = compose_notification_message(notification, youtuber, video_id)
+            channel = guild.get_channel(int(notification.get("channel").get("value")))
+
+            embed = create_video_notification_embed(video_info, youtuber_info)
+
+            bot.loop.create_task(channel.send(content=message, embed=embed))
+            count += 1
+
+    logger.info(
+        f"Notifications sent for youtuber **{youtuber_user}** new video in {count} guilds",
+        log_type=logconstants.COMMAND_INFO_TYPE,
+    )
+
+def create_video_notification_embed(video_info: Dict[str, Any], youtuber_info: Dict[str, Any]) -> discord.Embed:
+    video_link = f"https://www.youtube.com/watch?v={video_info.get('id')}"
+    video_thumbnail = video_info.get("thumbnails").get("maxres") or video_info.get("thumbnails").get("high")
+
+    description = youtuber_info.get("description")
+    profile_picture = youtuber_info.get("thumbnails").get("high").get("url")
+
+    embed = discord.Embed(
+        title=video_info.get("title"),
+        description=description.split("\n")[0],
+        url=video_link,
+        color=discord.Color.red(),
+    )
+
+    video_description = video_info.get("description").split("\n")[0]
+    video_tags = ", ".join(video_info.get("tags")[:3])
+
+    embed.set_thumbnail(url=profile_picture)
+    embed.set_image(url=video_thumbnail.get("url"))
+    embed.add_field(name="Description", value=video_description, inline=True)
+    embed.add_field(name="Tags", value=video_tags, inline=True)
+
+    return embed
+
+def compose_notification_message(notification: Dict[str, Any], youtuber: str, video_id: str) -> str:
+    messages = notification.get("notification_messages").get("value")
+    video_link = f"https://www.youtube.com/watch?v={video_id}"
+    random_message = random.choice(messages.split(";")).lstrip()
+
+    return parse_streamer_message(random_message, youtuber, video_link)
+
+def parse_streamer_message(message: str, youtuber: str, video_link: str) -> str:
+    if "{video_link}" not in message.lower():
+        message += "\n{video_link}"
+
+    message = message.format(youtuber=youtuber, video_link=video_link)
+
+    return message
+
 def subscribe_youtube_new_video(interaction: discord.Interaction, form_responses: Dict[str, Any]):
     for response in form_responses[0].get("value"):
         youtuber = response.get("youtuber").get("value")
diff --git a/app/webhooks/youtube.py b/app/webhooks/youtube.py
index 5984c9a..837fdc8 100644
--- a/app/webhooks/youtube.py
+++ b/app/webhooks/youtube.py
@@ -1,19 +1,36 @@
+import re
+
 from flask import request
 
 from app import logger
 from app.constants import LogTypes as logconstants
 from app.webhooks import webhooks
 
+pattern_video_id = r'<yt:videoId>(.*?)</yt:videoId>'
+pattern_channel_id = r'<yt:channelId>(.*?)</yt:channelId>'
 
 @webhooks.route('/youtube', methods=['GET', 'POST'])
 def youtube_webhook():
-    # from app import bot
-
     challenge = request.args.get('hub.challenge')
 
-    if (challenge):
+    if challenge:
         return challenge
 
-    logger.info(f'Received Youtube webhook: {request.data}', log_type=logconstants.COMMAND_INFO_TYPE)
+    data = request.data.decode('utf-8')
+
+    logger.info(f'Received Youtube webhook: {data}', log_type=logconstants.COMMAND_INFO_TYPE)
+
+    match_video_id = re.search(pattern_video_id, data)
+    match_channel_id = re.search(pattern_channel_id, data)
+
+    if not match_video_id or not match_channel_id:
+        logger.error('Invalid Youtube webhook data', log_type=logconstants.COMMAND_INFO_TYPE)
+        return 'Invalid request data', 403
+
+    from app.services.notifications_youtube_video import send_youtube_video_notification
+
+    logger.info(f'Video ID: {match_video_id}, Channel ID: {match_channel_id}')
+
+    send_youtube_video_notification(match_video_id, match_channel_id)
 
-    return 'Processed', 204
+    return 'Webhook processed', 204